{"id":107,"date":"2024-09-05T09:00:00","date_gmt":"2024-09-05T09:00:00","guid":{"rendered":"?p=107"},"modified":"2026-08-07T16:12:17","modified_gmt":"2026-08-07T16:12:17","slug":"saas-brand-identity","status":"publish","type":"portfolio","link":"https:\/\/wp.agratri.com\/truiall\/portfolio\/saas-brand-identity\/","title":{"rendered":"SaaS Brand Identity"},"content":{"rendered":"<h2>Project Overview<\/h2>\n<p>Cadence had a good product and a logo that looked like eleven other tools in the same category. They needed to sound like themselves.<\/p>\n<p>We built an identity around rhythm and repetition \u2014 a wordmark with an even beat, a palette that stays calm under long sessions, and a voice that explains rather than sells.<\/p>\n<h3>The Challenge<\/h3>\n<p>Four years of ad-hoc design decisions meant every touchpoint looked like it came from a different company.<\/p>\n<h3>The Solution<\/h3>\n<p>A complete identity system: wordmark, type scale, colour tokens, illustration rules and a forty-page guideline document the team actually reads.<\/p>\n<ul class=\"feature-list\">\n<li><i class=\"ph ph-check-circle\"><\/i> Full identity system in eight weeks<\/li>\n<li><i class=\"ph ph-check-circle\"><\/i> Brand recall doubled in user surveys<\/li>\n<li><i class=\"ph ph-check-circle\"><\/i> 40-page guideline document<\/li>\n<li><i class=\"ph ph-check-circle\"><\/i> Design tokens shipped to code<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Cadence had a good product and a logo that looked like eleven other tools in the same category. They needed to sound like themselves.<\/p>\n","protected":false},"featured_media":108,"menu_order":4,"template":"","portfolio_cat":[18],"class_list":["post-107","portfolio","type-portfolio","status-publish","has-post-thumbnail","hentry","portfolio_cat-branding"],"_links":{"self":[{"href":"https:\/\/wp.agratri.com\/truiall\/wp-json\/wp\/v2\/portfolio\/107","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/wp.agratri.com\/truiall\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/wp.agratri.com\/truiall\/wp-json\/wp\/v2\/types\/portfolio"}],"version-history":[{"count":0,"href":"https:\/\/wp.agratri.com\/truiall\/wp-json\/wp\/v2\/portfolio\/107\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/wp.agratri.com\/truiall\/wp-json\/wp\/v2\/media\/108"}],"wp:attachment":[{"href":"https:\/\/wp.agratri.com\/truiall\/wp-json\/wp\/v2\/media?parent=107"}],"wp:term":[{"taxonomy":"portfolio_cat","embeddable":true,"href":"https:\/\/wp.agratri.com\/truiall\/wp-json\/wp\/v2\/portfolio_cat?post=107"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}