The challenge
Stacklane had traffic most teams would envy and a sales team that never heard from any of it. Sessions were up 40% year on year while demo requests stayed flat.
The gap was structural. The content ranking best answered questions buyers asked long before they were ready to buy, and nothing carried them further.
What we did
We treated the site as a funnel rather than a library:
Intent audit — every ranking page scored against where its visitors actually were in the journey.Bottom-funnel build — comparison, pricing and alternatives pages written for buyers with a shortlist.Internal linking — a deliberate path from high-traffic explainers to the pages that convert.Offer testing — the demo request reworked around what buyers were actually asking for.
