The challenge

Fundwise launched into a category owned by two entrenched competitors with decade-old domains. Paid acquisition cost was climbing 15% quarter over quarter, and a brand-new domain meant zero organic authority: every lead was a bought lead.

Leadership needed a channel that would compound instead of inflate. Organic search had to go from nothing to a meaningful share of pipeline within a year, without pausing paid growth.

What we did

We ran our full playbook, foundation first, then a content engine tuned to commercial intent:

Technical rebuild — site architecture, Core Web Vitals and indexing fixed in the first 30 days.Programmatic content — 120+ comparison and intent pages built from a proprietary keyword model.Digital PR — data-story campaigns earning links from finance press on a monthly cadence.CRO loop — weekly landing page tests converting the new traffic into trials.