The challenge
Orbitkit had a click problem everyone assumed was a traffic problem. Acquisition cost had doubled in a year while ad spend stayed flat.
The leaks were all downstream: a signup flow with six required fields, an onboarding email that arrived a day late, and a trial that hid the one feature people signed up for.
What we did
We fixed what happened after the click before touching acquisition:
Funnel instrumentation — every step measured, so the drop-offs stopped being a matter of opinion.Signup rebuild — six fields cut to two, the rest collected once the product had proved itself.Activation sequence — onboarding triggered by behaviour rather than by a fixed schedule.Offer testing — trial length and paywall placement tested against payback, not signups.
