Project Overview
Vital asked for a habit tracker that would not shame anyone into using it. Streaks, badges and red warning states were all off the table.
What replaced them: gentle progress rings, weekly rather than daily framing, and copy that treats a missed day as information rather than failure.
The Challenge
Every competitor leaned on guilt to drive retention. It works for a fortnight, then people delete the app.
The Solution
Weekly goals instead of daily streaks, no punitive states, and a summary that highlights what went well first. Retention held past ninety days.
- 90-day retention up 2.4×
- No punitive UI states
- WCAG AA colour contrast
- Watch companion app
