Project Overview
Nomad Gear were losing customers at the worst possible moment — the product page. Pages took six seconds to paint on mobile, and the checkout asked for information nobody wanted to give twice.
We rebuilt the storefront headless, trimmed the checkout to three steps, and moved every image to a modern format with proper sizing.
The Challenge
A theme-heavy build with twenty-two plugins, most of them loading on every page. Mobile conversion sat at a third of desktop.
The Solution
A headless front end with server-rendered product pages, a slimmed plugin stack, and a checkout that remembers returning customers. Sub-second loads on a mid-range phone.
- +40% conversion rate
- Sub-second largest contentful paint
- −60% JavaScript payload
- 22 plugins reduced to 6
