Project Overview
Wayfare wanted a trip planner that felt less like a spreadsheet and more like a conversation with a well-travelled friend.
The result is a single scrolling itinerary that collapses into a timeline, with offline maps and a booking flow that never leaves the page.
The Challenge
Trip planning apps drown users in options. Early testing showed people abandoning the flow within ninety seconds.
The Solution
One decision per screen, sensible defaults from previous trips, and everything editable later. Complexity is there, just not first.
- Onboarding completion up from 34% to 71%
- 4.8 average App Store rating
- Offline-first itinerary
- Booking flow in three taps
