Project Overview
Cadence had a good product and a logo that looked like eleven other tools in the same category. They needed to sound like themselves.
We built an identity around rhythm and repetition — a wordmark with an even beat, a palette that stays calm under long sessions, and a voice that explains rather than sells.
The Challenge
Four years of ad-hoc design decisions meant every touchpoint looked like it came from a different company.
The Solution
A complete identity system: wordmark, type scale, colour tokens, illustration rules and a forty-page guideline document the team actually reads.
- Full identity system in eight weeks
- Brand recall doubled in user surveys
- 40-page guideline document
- Design tokens shipped to code
